What’s the big deal with consent management? Enterprises need to make sure they’re compliant

Nate Szytel
April 5, 2022

Compliance and consent management are two of the most important considerations for enterprises today. With a growing number of laws and regulations that focus on protecting consumer privacy, it is essential for businesses to make sure they are compliant and have an effective system for obtaining and managing consumer consent. However, for consumers, the priority is simply for their privacy to be respected. So, what’s the big deal with consent management? Well….

The history of data protection and why it matters now

Data protection has been a growing concern since the rise of the internet. In Europe, companies are required to have a cookie policy to disclose how they use consumer data. This often includes details on what information is collected, how it’s stored, and how it can be used. It also outlines the consumer’s rights and legal acceptances when it comes to their data privacy. Big companies, such as Amazon and eBay, have been under fire for not allowing consumers to opt out of newsletters. It’s become increasingly difficult for customers to understand their rights, especially when their privacy policies are long and difficult to decipher.

When visiting any website, users are greeted with numerous popups informing them about the site’s terms and conditions and cookie policy. This process is often seen as tedious and annoying, yet necessary to protect user data. Even more alarming is that many users accept these conditions without reading them first (present company included). It’s important that everyone is aware of how their data is being used, regardless of whether or not they are comfortable with it. It’s no surprise that consumers are left with a feeling of hopelessness when it comes to protecting their data. But fear not! Data protection isn’t an impossible task — if companies are aware of how to properly store and protect consumer data, then we can all work together to keep everyone’s information safe and secure! This works to not only protect consumers but also protect the enterprise credibility and grow brand loyalty.

What is GDPR and what does it mean for businesses?

The General Data Protection Regulation (GDPR) is a legal framework that was enacted in the European Union (EU) in 2018 to protect and give individuals control over their personal data. It is considered the most comprehensive data protection legislation in the world and applies to any company doing business with customers in the EU, regardless of where they are located. Consumers care about GDPR because it gives them more control over how their personal data is handled. For companies, GDPR requires transparency and the ability to demonstrate compliance. Other compliance certifications such as the California Consumer Privacy Act (CCPA) are similar, but differ based on the state or region that enacts them. It’s important for businesses to understand the regulations in each region and adjust their data policies accordingly.

In short, GDPR and other compliance certifications are an important way for businesses to show consumers that they respect their privacy and are taking steps to protect it. It’s also a great way for consumers to know that their data is safe and secure.

How can enterprises get GDPR compliant?

Getting GDPR compliant means enterprises must take certain measures to ensure they are protecting their customers’ data. Consumers should be able to give their legal acceptances through easily accessible privacy policies and terms and conditions. They should also have the ability to revoke their access from individual applications, as well as the right to be forgotten. If a consumer revokes their access from one application, their account should not be deleted for all other applications. Enterprises must also ensure there is an audit trail to show which customers have revoked their access. For example, in 2018, Google was fined $57 million by the French data protection watchdog CNIL for failing to comply with GDPR. Google was found to be in violation of the GDPR’s requirements regarding consent, transparency, and user control. This case shows how seriously businesses need to take compliance with GDPR and the potential consequences for non-compliance.

Enterprise Customer Identity and Access Management

Consumer identity and access management is a critical part of data protection for any enterprise. It is a consumer platform by which organizations can securely manage, store, and protect consumer data from unauthorized access and misuse. With an enterprise CIAM platform, businesses can ensure they are GDPR compliant while also providing a secure and seamless experience for their customers.

A robust solution for consumer identity and access management is Next Identity which is a secure and trusted cloud-based platform that enables organizations to securely manage and protect consumer data while also delivering an efficient and personalized brand experience. It is designed with data security, privacy, and compliance in mind and is GDPR-compliant. Next Identity provides businesses with tools that allow them to verify user identities quickly and easily, then govern their onboarded applications at scale.

Overall, Next Identity provides businesses with a comprehensive solution for consumer identity and access management. By leveraging its robust suite of features, businesses can ensure they are always GDPR compliant while also providing a secure and seamless customer experience. Let me know if you want to talk more about enterprise consumer identity, Next Identity, or anything related to building consumer trust in today’s tech savvy landscape.

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