From Login to Loyalty

Endlessly Flexible Customer Identity Journeys for All

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Launch into the future of low-code, high-impact customer journeys and unlock the next generation of customer identity orchestration

Next Identity empowers you to design and orchestrate secure, endlessly flexible customer journeys, from login to loyalty and beyond. Effortlessly manage hundreds of applications, onboard millions of users, and deliver frictionless global experiences with our modern Customer Identity and Access Management (CIAM) platform.

Simple, yet powerful features

Secure your customer identity service

Next Identity Secure protects your business and your customers at every layer with security-first features tuned to detect and deflect potential threats—enabling your business to protect your service, your customers, and your business.

Scalable Security
Secure your business with a customer identity infrastructure that scales to millions of users.
Frictionless Risk Management
Protect users with a modern risk engine that balances robust security with a smooth user experience.
Advanced Threat Protection
Safeguard your business from unauthorized access with multi-layered security at the edge of your identity platform.
Password Security Suite
Combat weak passwords and breaches with a set of features that minimize account takeovers, fraud, and reputational risks.

Connect your third party services and custom apps

Next Identity Connect integrates your third-party services with customer identity journeys to send custom transactional emails or text messages using your preferred vendor, verify customer identities, stream audit logs to your cybersecurity team, notify downstream loyalty systems of customer profile changes, and more.

Flexible Identity Sourcing
Connect to various customer identity providers for maximum user data access.
Multi-Channel Communication
Send emails and SMS messages through your preferred providers, tailoring them by market.
Seamless Social Login
Integrate popular social media platforms for customer convenience.
Advanced Security
Mitigate risks with top-tier security services and real-time log analysis.

Unify the customer experience

Next Identity Unify delivers low-code, hosted user journeys to simplify digital transformation with industry standard solutions, a single-sign solution for customers to manage core profile data used by one or many of your applications, flexible branding options to create unique experiences, and localization features to achieve market requirements in a complex global CIAM landscape.

Simplified Customer Journeys
Build custom login, registration, and account management experiences with drag-and-drop tools.
Branded Experiences
Create unique themes for different brands or markets without coding.
Global Reach
Deliver experiences in over 30+ languages and localize content for your audience.
Unified Accounts
Offer customers a single sign-on experience across all your apps.

Adopt new features and onboard apps

Next Identity Adopt accelerates your digital transformation efforts by orchestrating application onboarding workflows from discovery to deployment, and delivers modern tools and integrations that enable self-service onboarding.

Delegated App Onboarding
Simplify app integration with self-service tools and pre-approved configurations.
Project Management
Manage and track multiple app integrations with customizable workflows and progress monitoring.
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Seamless Data Migration
Migrate customer data between systems efficiently, supporting bulk transfers and real-time updates.

Operate your service with modern orchestration capabilities

Next Identity Operate orchestrates common enterprise customer identity activities such as configuration management and modern deployment options, complex workflows, inventory management, and delegated administration.

Centralized Management
Gain a clear view of all connected applications, their properties, configurations, and change history.
Automated Workflows
Build automated workflows to streamline complex user management processes.
Delegated Administration
Empower app teams with self-service tools while maintaining control with role-based access.
Enhanced Security
Ensure accountability with comprehensive audit logs that track every change within the platform.

Analyze service data and uncover deep insights

Next Identity Analyze provides service owners with deep insight into feature adoption, user growth trends, customer activity, and common user journey pain points across hundreds of applications to make informed decisions and achieve digital transformation goals.

Track User Activity
Gain insights into user registrations, logins, password resets, API usage, and other CIAM service metrics.
Monitor Feature Usage
Track how effectively new features are being adopted by users, identify any issues, and optimize your digital transformation initiatives.

Remove risk, period.

Next Identity Threat Guard provides a world-class security layer, offering robust protection for your customers, ensuring safety and trust in your services.
New device detection
Impossible travel detection
Fraudulent transaction score
Integrations with Akamai Edge and IP Quality Score
Full bot management
Tuned web application firewall
Rule based restrictions such as geolocation
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Deploy fast with low-code journeys orchestration

Design frictionless customer experiences in minutes with Next Identity Journeys, our intuitive low-code builder.
Create unique customer identity workflows using an intuitive low-code editor
Rapidly design custom themes with dozens of configuration options
Deploy in over 30+ markets with customizable localization support out of the box
Give your customers a single ID to use across all your apps
Transition to the passwordless future with multiple authentication options
Manage custom transactional email templates
Connect to third-party services in your CIAM stack
Craft unique experiences with the Journeys API


Integrate with the most used tools and standards in the market

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Gain a clear understanding of your current CIAM capabilities


Frequently Asked Questions

What is Next Identity?

Next Identity is an enterprise customer identity platform that offers a highly configurable user journey to meet specific requirements. It provides solutions for pre-registration, registration, login, forgot password, profile management, and other common customer use cases, integrating easily with Open ID Connect (OIDC) patterns.

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What are the pricing plans available for Next Identity?

At Next Reason, we understand that one size doesn't fit all. Our pricing structure is designed to adapt to your unique needs, ensuring you get the best value.

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What is Threat Guard in Next Identity?

Threat Guard in Next Identity is a comprehensive security feature designed to protect against a wide range of online threats. It encompasses real-time monitoring, detection, and response mechanisms to safeguard user data and identity information. Key functionalities include detecting new device usage, identifying impossible travel scenarios, assessing the risk of fraudulent transactions, and integrating with advanced security solutions like Akamai Edge and IP Quality Score.

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What are the use cases supported by Next Identity?

Key use cases supported by Next Identity include hosted pre-registration, registration, login, password recovery, profile management, and other common customer interactions, all integrated with Open ID Connect (OIDC) patterns.

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Get in touch today

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